When Mid-Level Intellectuals Play King Of The Hill For Web Traffic Glory

“Tom: Have you read Mark’s takedown of Sam’s latest article?

Harry: No.

Tom: Have you read Sam’s latest article?

Harry: No.

Tom: Okay, you should read Sam’s latest article so you can read Mark’s takedown.

Harry: Okay.

Tom: Actually, Sam’s latest article is a response to Reggie’s latest article, so you should read Reggie’s first.

Harry: Can do.

Tom: But that article from Reggie is a response to an article by Jacinda.

Harry: So I should read the one from Jacinda first?

Tom: Yes…well, you’re not going to understand Jacinda’s article unless you read that one article from Desmond about warlocks, because Jacinda is definitely taking Desmond to ask.

Harry: And who is Desmond responding to?

Tom: Probably Cindy. Or Mindy. Or both of them.”

-from How To Spend Your Online Hours, my latest for CiRCE