Integrated Zeitgeist Solutions

Last summer, I saw a billboard for a massage therapist who claimed to offer “Integrated Massage Solutions,” which sounded perfectly absurd, but then I started to notice these terms everywhere. Everything is integrated. Everything is a solution. Yogurt companies don’t sell yogurt anymore. They sell “Integrated Yogurt Solutions.” Teachers don’t offer online classes, they offer “Integrated Education Solutions.”

This all seems part of the Fortune 500ing of everything, the same trickle down phenomenon which leads classical Christian schools to adopt the fashionable ethics and virtues of big businesses.

Published by Joshua Gibbs

Sophist. De-activist. Avid indoorsman.

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