Nike’s Marketing Incoherence/’23 vs ’24

Last year’s corporate slogan:

This year’s corporate slogan (for the Olympics):

Just something about “winning.” Go back and forth between the generous and the selfish at will. It’s all the same.

This is just how corporate virtues work, though. LinkedIn word salad. Diversity then excellence, teamwork then individualism, sophistication then agrarianism, Dionysus then Apollo…